The Time is Now – It is Up to You
As I write this, the stock market has dropped 777 points.
The most ever. The 700 billion dollar bailout has failed and it is a bright sunny day here is San Francisco.
The point is, no matter how bright your personal business outlook, the economic outlook in the U. S. is a gloomy as it has ever been in most of our lifetimes. Realize that even if businesses or individuals are well in the black, they will now be more fiscally conservative and ponder each spending decision more because of the less than booming future on the horizon.
What are you going to do about it for you and your business?
I have some ideas – starting with NOT hunkering down and putting your nose to the grindstone. That’s right! Instead of putting your attention on you and what your business needs, start by putting your attention on your customers and clients.
Let them know you feel their pain. Let them know you are aware things are challenging and you are here for them.
Ask yourself what you can do to make their lives easier? Here are some ideas to consider:
First and foremost get connected to them. Reach out – ask people how they are doing and what you can do to help. I mean contact them via phone or in person. Start with an authentic connection.
Then reach out via email sending them a special coupon or discount. Let them know you feel their pain.
Hold a special event in person or over a conference line. In challenging times people like to get connected. Facilitate that happening.
Strengthen your strategic alliance partnerships. Find more people who have the same ideal client as you yet provide a different product or service, and do more cross-promotional marketing.
There are more ideas in the articles and teleseminar recordings on my website – start there and get connected. You have an opportunity to show that you genuinely care about your clients and prospects. Action now will support you in having a profitable and sustainable business for years to come.
Comments
Caterina,
Thank you sooo much for this. I love your practical optimism. I was just making a list today of those I want to call and make personal connection with. We all need that so much in these times.
Let me know when you have some time to chat.
Sheryl
aka Coach Shera
Great advice, Caterina! You are so right about connecting and offering specials so clients know one cares. Even in times of dismal news, life goes on and opportunities abound. Thanks for the uplift.
I agree that we are in scary economical times.
To answer your question as to what I am doing to help my customers; I show them how to make extra money during these trying times. People are looking to make enough extra money just to put gas in their cars these days and I can help with that.
Thanks for your timely advice and as always your wisdom!
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