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	<title>Create a Thriving Business &#187; strategic alliances</title>
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	<link>http://attractclientswithease.com/blog</link>
	<description>Business Tips to Attract Clients with Ease</description>
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		<title>A Booster Shot to Make Your Business THRIVE</title>
		<link>http://attractclientswithease.com/blog/a-booster-shot-to-make-your-business-thrive/</link>
		<comments>http://attractclientswithease.com/blog/a-booster-shot-to-make-your-business-thrive/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 11:42:55 +0000</pubDate>
		<dc:creator>Caterina Rando</dc:creator>
				<category><![CDATA[Business Success Resources]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[strategic alliances]]></category>
		<category><![CDATA[thrive]]></category>

		<guid isPermaLink="false">http://attractclientswithease.com/blog/?p=427</guid>
		<description><![CDATA[Just did a great, super-fun interview covering lots of hot topics including: Being strategic about strategic alliances The time / dollar equation Being loud and proud about your business The three key ways of being every entrepreneur must embrace to grow a thriving business Listen now for your business booster shot!  Enjoy! (this presentation is approximately 60 [...]]]></description>
			<content:encoded><![CDATA[<div>Just did a great, super-fun interview covering lots of hot topics including:</div>
<ul>
<li style="padding-top: 8px; padding-bottom: 8px;">Being strategic about strategic alliances</li>
<li style="padding-bottom: 8px;">The time / dollar equation</li>
<li style="padding-bottom: 8px;">Being loud and proud about your business</li>
<li style="padding-bottom: 8px;">The three key ways of being every entrepreneur must embrace to grow a thriving business</li>
</ul>
<div><strong>Listen now for your business booster shot!  Enjoy!</strong></div>
<div>(this presentation is approximately 60 minutes in length.)</div>
<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyOTEzMTM4MjY3MTAmcHQ9MTI5MTMxMzgyOTIwNyZwPTQ1MDk3MiZkPUhvc3RJRCUzYSUyMDk5MzczJmc9MiZvPWRm/NmFmNDFiOWFmNjQ2ODc4YWFiNDVhNWI2N2IwZGRkJm9mPTA=.gif" border="0" alt="" width="0" height="0" /><object id="btr" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="210" height="108" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="btr" /><param name="quality" value="high" /><param name="wmode" value="transparent" /><param name="menu" value="false" /><param name="allowScriptAccess" value="always" /><param name="FlashVars" value="gig_lt=1291313826710&amp;gig_pt=1291313829207&amp;gig_g=2" /><param name="src" value="http://www.blogtalkradio.com/btrplayer.swf?file=http%3A%2F%2Fwww%2Eblogtalkradio%2Ecom%2Fplaylist%2Easpx%3Fshow%5Fid%3D1398820&amp;autostart=false&amp;bufferlength=5&amp;volume=80&amp;borderweight=1&amp;bordercolor=#999999&amp;backgroundcolor=#FFFFFF&amp;dashboardcolor=#0098CB&amp;textcolor=#F0F0F0&amp;detailscolor=#FFFFFF&amp;playlistcolor=#999999&amp;playlisthovercolor=#333333&amp;cornerradius=10&amp;callback=http://www.blogtalkradio.com/FlashPlayerCallback.aspx?referrer_url=/show.aspx&amp;C1=7&amp;C2=6042973&amp;C3=31&amp;C4=&amp;C5=&amp;C6=&amp;hostname=Destinys Doorstep&amp;hosturl=http://www.blogtalkradio.com/destinysdoorstep" /><param name="flashvars" value="gig_lt=1291313826710&amp;gig_pt=1291313829207&amp;gig_g=2" /><embed id="btr" type="application/x-shockwave-flash" width="210" height="108" src="http://www.blogtalkradio.com/btrplayer.swf?file=http%3A%2F%2Fwww%2Eblogtalkradio%2Ecom%2Fplaylist%2Easpx%3Fshow%5Fid%3D1398820&amp;autostart=false&amp;bufferlength=5&amp;volume=80&amp;borderweight=1&amp;bordercolor=#999999&amp;backgroundcolor=#FFFFFF&amp;dashboardcolor=#0098CB&amp;textcolor=#F0F0F0&amp;detailscolor=#FFFFFF&amp;playlistcolor=#999999&amp;playlisthovercolor=#333333&amp;cornerradius=10&amp;callback=http://www.blogtalkradio.com/FlashPlayerCallback.aspx?referrer_url=/show.aspx&amp;C1=7&amp;C2=6042973&amp;C3=31&amp;C4=&amp;C5=&amp;C6=&amp;hostname=Destinys Doorstep&amp;hosturl=http://www.blogtalkradio.com/destinysdoorstep" flashvars="gig_lt=1291313826710&amp;gig_pt=1291313829207&amp;gig_g=2" allowscriptaccess="always" menu="false" wmode="transparent" quality="high" name="btr"></embed></object></p>
<div style="font-size: 10px; text-align: center; width: 210px;">Listen to <a href="http://www.blogtalkradio.com/">internet radio</a> with <a href="http://www.blogtalkradio.com/destinysdoorstep">Destinys Doorstep</a> on Blog Talk Radio</div>
<p><em>I love doing interviews!  Reach out to me to be a guest on your show, or at your next event! Click </em><a title="here" href="http://caterinaspeaks.com/business-speaking/" target="_blank"><em>here</em></a><em> to read more about my business development programs.</em></p>
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		<title>Interview on Femme Finance Radio</title>
		<link>http://attractclientswithease.com/blog/interview-on-femme-finance-radio/</link>
		<comments>http://attractclientswithease.com/blog/interview-on-femme-finance-radio/#comments</comments>
		<pubDate>Mon, 03 May 2010 18:17:05 +0000</pubDate>
		<dc:creator>Caterina Rando</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Success Strategies]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[radio interview]]></category>
		<category><![CDATA[strategic alliances]]></category>

		<guid isPermaLink="false">http://attractclientswithease.com/blog/?p=257</guid>
		<description><![CDATA[I was interviewed by Debbie Whitlock on Femme Finance Radio, on How to Have a Thriving Business. We had a great discussion. We discussed working on your business, not working in your business, as well as setting up strategic alliances, getting help with implementation, marketing, planning, and more. Give me a chance- it takes me [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="margin-left: 5px; margin-right: 5px;" src="http://www.debbiewhitlock.com/wp-content/uploads/2009/11/Debbie-face1-200x300.jpg" alt="" width="133" height="200" align="left" />I was interviewed by Debbie Whitlock on <a title="Femme Finance Radio" href="http://www.debbiewhitlock.com/femme-finance/" target="_blank">Femme Finance Radio</a>, on <strong>How to Have a Thriving Business</strong>.</p>
<p>We had a great discussion. We discussed working on your business, not working in your business, as well as setting up strategic alliances, getting help with implementation, marketing, planning, and more.</p>
<p>Give me a chance- it takes me a few minutes to warm up. Click here to listen:</p>
<p><!----><a title="Audio Interviews with Caterina Rando" href="http://www.attractclientswithease.com/interviews.htm" target="_blank">http://www.attractclientswithease.com/interviews.htm</a></p>
<p>About Femme Finance™ The Radio Program:</p>
<p><em>After a series of seminars several years ago it became obvious that  there needed to be a place for women to come who were committed to  increasing their learning about investing and finances.</em></p>
<p><em>Born out of the study group that started meeting in 2007 – Femme  Finance(TM)  hit the airwaves on December 4, 2009 through the I’m  Thankful Network.  Heard every Friday from 9-10 am Pacific Time, show  host Debbie Whitlock sets the intention, that for “each hour we have the  pleasure of sharing I intend to connect you with resources to elevate  your financial literacy and begin to translate – what for many is the  foreign language of finance.”</em></p>
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		<item>
		<title>Assemble Your Highly Effective Implementation Team</title>
		<link>http://attractclientswithease.com/blog/assemble-your-highly-effective-implementation-team/</link>
		<comments>http://attractclientswithease.com/blog/assemble-your-highly-effective-implementation-team/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 02:44:34 +0000</pubDate>
		<dc:creator>Caterina Rando</dc:creator>
				<category><![CDATA[Success Strategies]]></category>
		<category><![CDATA[business basics]]></category>
		<category><![CDATA[business breakthrough]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[caterina rando]]></category>
		<category><![CDATA[entrepreneurial attitude]]></category>
		<category><![CDATA[implementation team]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[strategic alliances]]></category>
		<category><![CDATA[successes]]></category>

		<guid isPermaLink="false">http://attractclientswithease.com/blog/?p=124</guid>
		<description><![CDATA[Like any highly motivated entrepreneur, I am always looking for the next business breakthrough: the latest strategy, a new innovative resource, or a marketing tactic that is unique and works. What I have come to realize is that one of the best things you can do for your business is simple, yet significant and can [...]]]></description>
			<content:encoded><![CDATA[<p>Like any highly motivated entrepreneur, I am always looking for the next business breakthrough: the latest strategy, a new innovative resource, or a marketing tactic that is unique and works.</p>
<p>What I have come to realize is that one of the best things you can do for your business is simple, yet significant and can be easy or incredibly hard.<span id="more-124"></span></p>
<p>This &#8220;it&#8221; factor is cultivating a highly effective implementation team. These are the people that help you complete the to dos on your list- everything from your billing, database management, and auto-responders to your sales generation and service delivery.</p>
<p>I am not talking about employees, or your virtual or executive assistant I am talking about people that sign on to and are committed to you- your success and the fulfillment of your mission.</p>
<p>Through much trial and error, a lot of misses, and a lot of money I might as well have burned in the fireplace and roasted a marshmallows over, for all the good the expenditure did me, I can finally say I have an awesome and highly effective implementation team. I want to share with you a few of the key qualities I have found in formulating a criteria to get great results for my business and many of my clients businesses.</p>
<p>1. Look for someone with a positive disposition. Positive people keep you positive and more importantly they give you vitality- that keeps your business vital.</p>
<p>2. Become the client of an entrepreneur. Rather than working with someone who considers himself or herself an independent contractor or an employee, an entrepreneurial attitude is worth its weight in gold to your business.</p>
<p>3. Professionalism. If it is not there you will spot it fast and in most cases. It cannot be taught because professionalism is a value as much as a skill. Professionalism is made up of genuine caring, kindness, courtesy, consideration, and integrity.</p>
<p>4. Integrity deserves it&#8217;s own mention. If you do not implicitly trust whomever you are working closely with, stop working closely with them.</p>
<p>5. A willingness to learn. I have found that someone who meets the other criteria but lacks certain skills can still be a huge asset to an organization if they are willing to learn. Be willing to invest in them.</p>
<p>If you are looking for the right webmaster, database manager, graphic designer, virtual assistant or PR professional, use these criteria to find someone you can build a long-term relationship with and make them a member of your highly effective implementation team.</p>
<p>If you need a referral for anything&#8211;ask me. I have used these criteria to assemble a team strategic alliance partners I am so proud of. Use these criteria, and soon you will be saying the same thing with a smile.</p>
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		<item>
		<title>Have you checked out your local leads groups lately?</title>
		<link>http://attractclientswithease.com/blog/have-you-checked-out-your-local-leads-groups-lately/</link>
		<comments>http://attractclientswithease.com/blog/have-you-checked-out-your-local-leads-groups-lately/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 05:12:28 +0000</pubDate>
		<dc:creator>Caterina Rando</dc:creator>
				<category><![CDATA[Success Strategies]]></category>
		<category><![CDATA[attract clients with ease]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog entry]]></category>
		<category><![CDATA[bni]]></category>
		<category><![CDATA[business owners]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[business women]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[caterina rando]]></category>
		<category><![CDATA[circle of eight]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[leads group]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[strategic alliances]]></category>

		<guid isPermaLink="false">http://attractclientswithease.com/blog/?p=117</guid>
		<description><![CDATA[Outside of the &#8220;big guys&#8221; like BNI, you might be amazed at the number of groups that are set up in your local area that only allow one person per business category and may not charge very much for membership or meetings.  Becoming a member of a leads group can be very fruitful for your [...]]]></description>
			<content:encoded><![CDATA[<p>Outside of the &#8220;big guys&#8221; like BNI, you might be amazed at the number of groups that are set up in your local area that only allow one person per business category and may not charge very much for membership or meetings.  Becoming a member of a leads group can be very fruitful for your business, especially because it provides an opportunity to develop a close network of people who you see frequently (every week or perhaps every other week) and as they get to know you, are set up to provide good quality leads for your business.</p>
<p>Most groups these days do not have a requirement that you bring a lead for someone to the meetings. However, the more you look out for the other members of the group, the more they are likely to give you referrrals to people in their lives.</p>
<p>To find groups in your area just do a Google search<br />
networking+(your geographic area)+ 2009</p>
<p>I am sure you will get lots of search results.</p>
<p>Otherwise start your own group. I have a innovative strategy to make this a business breakthrough strategy. I call it a Circle of Eight. Check out this concept <span style="color: #ff0000;"><a href="http://attractclientswithease.com/articles/leadswithease.htm" target="_blank">here</a></span>.</p>
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		<item>
		<title>The Time is Now &#8211; It is Up to You</title>
		<link>http://attractclientswithease.com/blog/the-time-is-now-it-is-up-to-you/</link>
		<comments>http://attractclientswithease.com/blog/the-time-is-now-it-is-up-to-you/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 21:15:22 +0000</pubDate>
		<dc:creator>Caterina Rando</dc:creator>
				<category><![CDATA[Success Strategies]]></category>
		<category><![CDATA[bailout]]></category>
		<category><![CDATA[business outlook]]></category>
		<category><![CDATA[business owners]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[economic downturn]]></category>
		<category><![CDATA[economic outlook]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[stock market]]></category>
		<category><![CDATA[strategic alliances]]></category>

		<guid isPermaLink="false">http://attractclientswithease.com/blog/?p=20</guid>
		<description><![CDATA[As I write this, the stock market has dropped 777 points. The most ever. The 700 billion dollar bailout has failed and it is a bright sunny day here is San Francisco. The point is, no matter how bright your personal business outlook, the economic outlook in the U. S. is a gloomy as it [...]]]></description>
			<content:encoded><![CDATA[<p>As I write this, the stock market has dropped 777 points.</p>
<p>The most ever. The 700 billion dollar bailout has failed and it is a bright sunny day here is San Francisco.</p>
<p>The point is, no matter how bright your personal business outlook, the economic outlook in the U. S. is a gloomy as it has ever been in most of our lifetimes. Realize that even if businesses or individuals are well in the black, they will now be more fiscally conservative and ponder each spending decision more because of the less than booming future on the horizon.</p>
<p><strong>What are you going to do about it for you and your business?</strong><span id="more-20"></span></p>
<p>I have some ideas – starting with NOT hunkering down and putting your nose to the grindstone. That’s right! Instead of putting your attention on you and what your business needs, start by putting your attention on your customers and clients.</p>
<p>Let them know you feel their pain. Let them know you are aware things are challenging and you are here for them.</p>
<p>Ask yourself what you can do to make their lives easier? Here are some ideas to consider:</p>
<p><strong>First and foremost get connected to them. </strong>Reach out – ask people how they are doing and what you can do to help. I mean contact them via phone or in person. Start with an authentic connection.</p>
<p>Then reach out via email sending them a <strong>special coupon or discount</strong>. Let them know you feel their pain.</p>
<p><strong>Hold a special event in person or over a conference line.</strong> In challenging times people like to get connected. Facilitate that happening.</p>
<p><strong>Strengthen your strategic alliance partnerships.</strong> Find more people who have the same ideal client as you yet provide a different product or service, and do more cross-promotional marketing.</p>
<p>There are more ideas in the articles and teleseminar recordings on my <a href="http://www.attractclientswithease.com/resources.htm" target="_blank">website</a> – start there and get connected. You have an opportunity to show that you genuinely care about your clients and prospects. Action now will support you in having a profitable and sustainable business for years to come.</p>
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