Making 2011 the year that makes a huge difference in your business
My favorite quote is from American folksinger Joan Baez: “Action is the antidote to despair.” If 2010 was less then stellar for your business, I have an important question for you: Have you made a decision to—no kidding—grow your business in 2011? If you answered yes, let me first congratulate you. A decision is a [...]
Are you Diversified?
Are you Diversified? I hope so. I was speaking today with the head of a communications firm who has been growing her business every year for the past several years and now her revenue has plummeted. Here is why: all her clients were in the real estate development industry: that industry that has also plummeted. [...]
Website, Blog Site or Squeeze Page- What’s Best?
Squeeze page (a one long page site with no links except to sign up) are good for a specific product or event that you are marketing online. However, if you have an on the ground personal service business such as a professional organizer, a personal trainer, an image consultant etc., you do you still need [...]
Assemble Your Highly Effective Implementation Team
Like any highly motivated entrepreneur, I am always looking for the next business breakthrough: the latest strategy, a new innovative resource, or a marketing tactic that is unique and works. What I have come to realize is that one of the best things you can do for your business is simple, yet significant and can [...]
Have you checked out your local leads groups lately?
Outside of the “big guys” like BNI, you might be amazed at the number of groups that are set up in your local area that only allow one person per business category and may not charge very much for membership or meetings. Becoming a member of a leads group can be very fruitful for your [...]
Looking for low cost networking opportunities?
No matter what kind of business you have, you are likely to find new prospects at grand openings for new retail establishments. Whether your customers are consumers or other business people, they are all likely to show up when a new business is opening in your area. Check out the calendar on your local chamber [...]
Make Your Business Resolutions Stick
By Caterina Rando, MA, MCC I love the new year! I love resolutions, and I love the optimism and possibility thinking that goes along with them. I have seen many times that they can work and believe in making them. Just like in your personal life you probably have some ideas for what you want [...]
Seven Boring Business Ideas You Need To Reap Exciting and Profitable Image Business Benefits in 2009
I have to tell you the truth, many business owners who are talented in their area of expertise yet are missing some of the boring business basics needed to build a profitable and sustainable business. There are some key and fundamental business practices that are rather boring, that you must embrace in your business to [...]
To Cold Call or Not To Cold Call – That is the Question
I get asked this question a lot. The short answer is – it depends. If you are in a business-to-business business, then it is possible that cold calling is part of your sales plan. If you are in a personal service business, life coach, image consultant, or professional organizer, it is a lot less likely [...]
Are You More Sales or More Marketing?
Over the last several weeks, I am noticing an important economic trend with many service businesses that I want to make sure you are aware of. Here it is- you can not get by on marketing alone, you have to sell more than you have been doing in the past and probably more than [...]
