Making 2011 the year that makes a huge difference in your business

My favorite quote is from American folksinger Joan Baez: “Action is the antidote to despair.” If 2010 was less then stellar for your business, I have an important question for you: Have you made a decision to—no kidding—grow your business in 2011? If you answered yes, let me first congratulate you. A decision is a [...]

I Love the word “Yes” and Often the Right Response is “No”

Yesterday a really good friend, who I love a lot, who has often been a mentor, made a request of me that would cost me a good amount of time in an already busy week. I really wanted to say “yes” to her. I felt my desire to oblige, yet physiologically, I also felt the [...]

Are you Diversified?

Are you Diversified? I hope so. I was speaking today with the head of a communications firm who has been growing her business every year for the past several years and now her revenue has plummeted. Here is why: all her clients were in the real estate development industry: that industry that has also plummeted. [...]

Make Your Business Resolutions Stick

By Caterina Rando, MA, MCC I love the new year! I love resolutions, and I love the optimism and possibility thinking that goes along with them. I have seen many times that they can work and believe in making them. Just like in your personal life you probably have some ideas for what you want [...]

Seven Boring Business Ideas You Need To Reap Exciting and Profitable Image Business Benefits in 2009

I have to tell you the truth, many business owners who are talented in their area of expertise yet are missing some of the boring business basics needed to build a profitable and sustainable business. There are some key and fundamental business practices that are rather boring, that you must embrace in your business to [...]

To Cold Call or Not To Cold Call – That is the Question

I get asked this question a lot. The short answer is – it depends. If you are in a business-to-business business, then it is possible that cold calling is part of your sales plan. If you are in a personal service business, life coach, image consultant, or professional organizer, it is a lot less likely [...]

Are You More Sales or More Marketing?

Over the last several weeks, I am noticing an important economic trend with many service businesses that I want to make sure you are aware of.   Here it is- you can not get by on marketing alone, you have to sell more than you have been doing in the past and probably more than [...]