Are you Diversified?
Are you Diversified? I hope so. I was speaking today with the head of a communications firm who has been growing her business every year for the past several years and now her revenue has plummeted. Here is why: all her clients were in the real estate development industry: that industry that has also plummeted. [...]
Are You More Sales or More Marketing?
Over the last several weeks, I am noticing an important economic trend with many service businesses that I want to make sure you are aware of. Here it is- you can not get by on marketing alone, you have to sell more than you have been doing in the past and probably more than [...]
