Be Easy to Connect with or Miss Out
You know what I appreciate—being able to look at a website, see a phone number and call it. Remember years back when you could find the phone number for any business in the phone book? If you are like me, you have not picked up a phone book in a while, and you probably look [...]
Make it Super Easy for Your Clients to Work with You
You do not know who has been knocking on your clients’ doors, who they are friending on Facebook or who they are running into at a networking or social event. The more we do business with our clients the way they like to do business, the better they will like-or even love-us and the more loyal they will be to us and send us more referrals.
Capture the Stories
When you work with your clients, you get to know their stories, you get to know the problems that brought them to you. Most important for your role as an advocate is that you are aware of the positive results they get from working with you. Write those down. Do not expect to remember them. [...]
To Cold Call or Not To Cold Call – That is the Question
I get asked this question a lot. The short answer is – it depends. If you are in a business-to-business business, then it is possible that cold calling is part of your sales plan. If you are in a personal service business, life coach, image consultant, or professional organizer, it is a lot less likely [...]
The Time is Now – It is Up to You
As I write this, the stock market has dropped 777 points. The most ever. The 700 billion dollar bailout has failed and it is a bright sunny day here is San Francisco. The point is, no matter how bright your personal business outlook, the economic outlook in the U. S. is a gloomy as it [...]
