Create a Thriving Business » caterina rando

The Authentic Entrepreneur Speaker Series

admin — Fri, 03 Feb 2012 21:19:10 +0000

I am excited to be speaking for really unique virtual event. As you know, I’m quite active as a speaker and train entrepreneurs to use speaking to grow their businesses-But when I was asked to be in The Authentic Entrepreneur Speaker Series, I knew this would be a great match for my community.

It’s geared toward conscious entrepreneurs, coaches, holistic practitioners, and others who really feel called to change people’s lives. The organizers are dedicated to helping you change the world – by really being you, and by shining your true light. And they’re offering it for free.

During February 7-23, each of the three weeks of The Authentic Entrepreneur Speaker Series has a great theme:

Week 1: How to show up totally authentically in your business, and do it yourway.
Week 2: How to become a great speaker.
Week 3: How to organically attract clients through speaking.

Click here to grab your spot!

Stop Waiting for Ready

admin — Fri, 27 Jan 2012 04:49:50 +0000

Entrepreneur Extraordinaire that will be out soon. My chapter is on Business Building Busters To Cast Aside to Ensure Your Success.

Does this sound like you? I have a talented, gifted, gracious, smart client who is frequently waiting until everything is totally figured out as in a course being 1005 written before it is marketed, also until everything is 100% done like every last tweak of a website and until everything is ideal like having 100% enrollment in a group before she starts anything. As a result of this consistent behavior it takes her forever to do anything and her business is not growing. Does any of that ring a bell for you?

Instead of waiting for ready do the opposite and be willing to create and learn as you go.
Maybe that sounds scary and I will not deny that it is, however learning and creating as you go is you being in forward motion. Waiting for ready is staying in the same place and being stagnant while you get everything completed.

Let’s be very clear a successful business is in a constant state of stretching and reinventing and adjusting. You as the entrepreneur are best served by also be in a constant state of stretching, reinventing, adjusting and learning.

Ask yourself right now: Where are you waiting for ready and what is that costing you? Next question: what are you going to do about it? Be willing to be uncomfortable while you are creating, learning and growing is your key to a truly extraordinary business. I promise you will amaze yourself.

LEARN THE SECRETS OF CREATING INFLUENCE TO GROW YOUR BUSINESS AT THE “NETWORKING 2.0 FROM CONTACTS TO CONTRACTS”

admin — Sun, 08 Jan 2012 20:36:40 +0000

I am thrilled to partner with two of American City Business Journals, the Sacramento Business Journal and The San Francisco Business Times.

As we enter 2012, we all are looking for new ways to connect that will result in new alliances, create new opportunities and allow us stand out in a crowded marketplace. “Networking 2.0 from Contact to Contract” is a three-hour workshop and power networking experience that will surely give you the skills to do that. Coming up The Sacramento Business Journal, and the San Francisco Business Times are offering a one year subscription when you join us for this live interactive event.

I will teach you how to be loud and proud about who you are and the value you bring. We will cover creating rapport quickly, how to engage in meaningful conversations; how to be resource for others and build relationships online and offline. Whatever it is you are looking for clients, a job, capital for your business venture, this event is for you. You will learn how to turn contacts into contracts no matter where you come from in the business world.

In this program we will emphasize the difference between simply meeting people and actually creating influence with people. There is a big difference that people with influence know the difference. I will show you how to become a person of influence. I have found with my 20 plus years of experience in helping people grow sustainable and profitable businesses that how we network with others is a vital part of how we develop the ability to easily add clients, get our calls returned and build a great reputation.

This is an incredible opportunity. Your investment includes: the interactive program where you will meet many of the people in the room, an autographed copy of my book, Make Your Connections Count, a year subscription to the business journal and the business journals Book of Lists.

Join me for Networking 2.0 in the Sacramento Area on January 31st.
http://www.bizjournals.com/sacramento/event/ 62361#register or contact Ravi Bazar at (916) 558-7881, rbazaz@bizjournals.com

Join me for Networking 2.0 in San Francisco on February 8th
http://www.bizjournals.com/sanfrancisco/event/60831
or contact call Shane Dorrian at (415) 288-4973 or email sdorrian@bizjournals.com

Join me for Networking 2.0 in the East Bay on February 7th
http://www.bizjournals.com/sanfrancisco/event/60821
or contact call Shane Dorrian at (415) 288-4973 or email sdorrian@bizjournals.com

Happy New Year!-Make it Your Best Year Yet

admin — Wed, 04 Jan 2012 01:22:14 +0000

Every year I create a new, full color, daily inspiration card. I encourage you to download and post it right where you will see it in the morning to uplift and inspire you each day. I love the card we created last year so much that this year’s design is very similar. The message is new.

I wrote these words, keeping in mind that you would read them to yourself, to give yourself a boost and set yourself up for a great day. We can all do well to remind ourselves to be enthusiastic, bolder and to take a risk to achieve a goal.

Download this card and let it serve as a reminder of how powerful you are and all that is possible for you with each day.

Interview with Julie Renee Doering

admin — Mon, 28 Nov 2011 21:34:23 +0000

Julie Renee Doering interviewed me for her Miraculous Living Radio Show. Give it a listen here: http://www.blogtalkradio.com/miraculousliving/2011/11/17/caterina-rando-rev-julie-renee-breakthrus-biz-beaming-brite

Upcoming Event: Become a Sought After Speaker

admin — Sat, 27 Aug 2011 22:33:19 +0000

It is better to be in the front of the room speaking than in the back of the room listening! Why? When you are the speaker, you open the door wide to new, wonderful contacts that can quickly lead to new clients and a more thriving business.

I should know- some years 90% of my business has come from people I met at speeches. The thing is in the beginning I made a lot of rookie mistakes because while I knew how to give a good speech I did not necessarily know how to monetize that speech. That is why I created the Sought After Speaker Summit. Click here for all the details: http://soughtafterspeaker.com

You will find out how to to easily become a client magnet and come home with clients after a speech. I will also share my ten step system to become a sought after speaker and make your business thrive.

VIP blog readers get $100.00 off with coupon code SAS100VIP.

Imagine walking out of your house in the AM and coming home with 5, 10, even 20 new clients in the afternoon. What could be better.

Become a Wiser and More Confident Business Leader

admin — Wed, 27 Jul 2011 00:09:22 +0000

I was recently interview with Karen Buckley of The Wisdom Connection. We had a very stimulating discussion on wisdom, intuition, being loud and proud and cultivating influence. This will be an insightful listen. Click here to listen now: WiseWomanCall.mp3.

Use Podcasts to Market Your Business

Caterina Rando — Sat, 25 Jun 2011 16:30:32 +0000

When you record a podcast, you deliver an audio message. They deliver your information and expertise directly onto your potential clients’ desktops and digital players. You can use a podcast to share all kinds of information, such as newsletter content, teleconference calls, interviews with other experts for cross marketing, and so on.

Podcasts are quick, easy ways to publishing information and establish expertise. Your clients and potential clients can hear you and experience your personality. You seem to speak directly to them, can build and strengthen relationships and get your message out.

Some experts find it easier and faster to record an audio message than to sit and write. With a podcast, you record your message and save it as an .mp3 file. Then, you upload it to a server, such as your website, and announce its availability to your mailing list. You can create a routine where you produce a new podcast on the same day each week, so people are drawn to your website regularly.

You can record an unlimited podcast free at www.simplevoicebox.com, download it and post it on your site. SimpleVoice Center® is a complete voice messaging system with multiple voice-mail boxes, greetings and levels. Edit your audio content with free software you can download at http://audacity.sourceforge.net/download.

Start podcasting, the word out in your own voice and reach out to your existing and potential new clients easily and effortlessly.

Take Action to Bring in Business

Caterina Rando — Thu, 23 Jun 2011 02:36:57 +0000

Every small-business person faces the challenge of bringing in business quickly and easily. Here are three important strategies to incorporate into your sales process to swiftly close more business.

Get Clear

With every client or customer contact, get clear about the next action step you have to take and take it! Do you have to send an agreement, fax some information, forward a list of meetings and so on? Whatever it is, do it as soon as you can. Make sure the potential client is clear on any action they need to take. Repeat action steps before ending your meeting or phone call and set the next appointment.

Stay Visible

Stay in front of your prospects by sending them information on new ideas you have about their project, a recent article related to their business, information on the projects you are working on and so on. You can use a postcard, a copy of an article about your business or a newsletter.

Keep Your Pipeline Flowing

Make appointments with yourself on your calendar to do introductory calls, network, send out mailings, follow up on inquiries and get your proposals out ASAP. If you honor the appointments you make with yourself to take action, and if you do what you commit yourself to do, your pipeline will soon become packed with prospects, and your small business will thrive.

Take some time and evaluate what you are doing in each of these areas. Notice where you can create more urgency to make you and your clients more successful. Do it NOW!

Sought After Speaker Summit Rocked!

Caterina Rando — Mon, 20 Jun 2011 03:51:03 +0000

My Sought After Speaker Summit last weekend was a dynamic, exciting, inspiring two-day event! Forty-five entrepreneurs gathered at the Radisson Hotel near San Francisco.

When I started my business coaching business in 1995 I had no marketing budget and started to use public speaking to grow my business. Since then, I have studied and, more importantly, tested and retested the best ways to use public speaking to attract clients with ease. In the Summit, I shared my top secrets and strategies on everything from getting booked to coming home with clients. I had other experts present on creating connection with an audience, producing and delivering webinars and branding yourself as a speaker. These same ideas have helped many of my clients quickly double and triple their income. You can join them and make your image business thrive!

If you missed this unique event, you have another chance to attend! September 17th and 18th, my team will be in the Seattle, Washington area. Register now so you do not miss the Sought After Speaker Summit. Even if you are super social-networking savvy, even if you are great at follow-up and brilliant at e-mail marketing, you are still missing out if you have not yet mastered how to use public speaking to easily attract clients to your small business. Go to www.soughtafterspeaker.com to register.