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	<title>Create a Thriving Business &#187; business practices</title>
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	<description>Business Tips to Attract Clients with Ease</description>
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		<title>Perfect VS. Good—You Decide</title>
		<link>http://attractclientswithease.com/blog/perfect-vs-good%e2%80%94you-decide/</link>
		<comments>http://attractclientswithease.com/blog/perfect-vs-good%e2%80%94you-decide/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 14:58:58 +0000</pubDate>
		<dc:creator>Caterina Rando</dc:creator>
				<category><![CDATA[Success Strategies]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[business practices]]></category>
		<category><![CDATA[getting started]]></category>

		<guid isPermaLink="false">http://attractclientswithease.com/blog/?p=314</guid>
		<description><![CDATA[French philosopher, Voltaire, is known for saying: “Le mieux est l&#8217;ennemi du bien,” which translates to “The perfect is the enemy of the good.” I think of this today as I edit several chapters for one of our upcoming books, Mompreneur Extraordinaire. There are times when perfect is necessary like when publishing words on the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://attractclientswithease.com/blog/wp-content/uploads/2010/08/iStock_000012975288XSmall.jpg"><img class="alignleft size-medium wp-image-317" style="margin-left: 10px; margin-right: 10px;" title="Start" src="http://attractclientswithease.com/blog/wp-content/uploads/2010/08/iStock_000012975288XSmall-300x198.jpg" alt="Start - take action" width="200" height="130" /></a>French philosopher, Voltaire, is known for saying: “Le mieux est l&#8217;ennemi du bien,” which translates to “The perfect is the enemy of the good.” I think of this today as I edit several chapters for one of our <a title="Multi-author books " href="http://www.powerdynamicspub.com/" target="_blank">upcoming books</a>, <em>Mompreneur Extraordinaire</em>. There are times when perfect is necessary like when publishing words on the printed page. Although I have purchased and read books with typos and the sky did not fall nor did the publisher garner any criticism.</p>
<p>Perfect in most cases in your business is not a good ideal to pursue. Doing the best you can right now is.</p>
<p>I have worked with countless entrepreneurs who, before they met me, spent months working on a speech or a website or a training program—all while having their businesses go nowhere. Fear and a pursuit of perfection are the culprit.</p>
<p>Here is what I tell my entrepreneur clients that I am also telling you: Instead of perfect, embrace what I call Phase 1, Phase 2 and Phase 3. Phase 1, is the just get it done. Phase 2, is the time when you incorporate upgrades, improvements and new innovations; and Phase 3 is when you feel it is in fact the best it can be.</p>
<p>People ask me all the time how I became a <a title="Caterina Rando Speaker Site" href="http://www.caterinaspeaks.com/" target="_blank">business speaker</a> or a <a title="Publisher of mutl-author books" href="http://www.powerdynamicspub.com/" target="_blank">publisher</a>—the answer is super simple. I started to speak and publish. If I waited till I was the best speaker I would still be waiting. If I waited till I knew everything about publishing I would still be waiting. Making yourself and your products or services better is in the doing and pursuing—not in the pre-education, the pre-release tweaking and the planning.</p>
<p>Look at your own business. Where are you waiting, or taking way too long to get something done because you think you need more info, or you want to get it perfect before it is released? Instead make a commitment to yourself to get it done in the next two days so you can start to make upgrades in Phase 2.</p>
<p>Do not get ready to get started to begin to plan a time when you will begin to get going. Just get going! Let me know how it goes.</p>
<p><span style="color: #ff0000;">By the way, with ten books printed or in production, plus the incredible training and co-author benefits we provide I do truly believe we are the best multi-author book publisher there is. Check us out at <a title="PowerDynamics Publishing" href="http://www.powerdynamicspub.com" target="_blank">www.powerdynamicspub.com</a>.</span></p>
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		<title>Make Your Business Resolutions Stick</title>
		<link>http://attractclientswithease.com/blog/make-your-business-resolutions-stick/</link>
		<comments>http://attractclientswithease.com/blog/make-your-business-resolutions-stick/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 15:43:43 +0000</pubDate>
		<dc:creator>Caterina Rando</dc:creator>
				<category><![CDATA[Success Strategies]]></category>
		<category><![CDATA[business basics]]></category>
		<category><![CDATA[business breakthrough]]></category>
		<category><![CDATA[business coach]]></category>
		<category><![CDATA[business practices]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[business values]]></category>
		<category><![CDATA[caterina rando]]></category>
		<category><![CDATA[marketing methods]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[positive self talk]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[sustainable business]]></category>

		<guid isPermaLink="false">http://attractclientswithease.com/blog/?p=92</guid>
		<description><![CDATA[By Caterina Rando, MA, MCC I love the new year! I love resolutions, and I love the optimism and possibility thinking that goes along with them. I have seen many times that they can work and believe in making them. Just like in your personal life you probably have some ideas for what you want [...]]]></description>
			<content:encoded><![CDATA[<p><strong>By Caterina Rando, MA, MCC</strong></p>
<p>I love the new year! I love resolutions, and I love the optimism and possibility thinking that goes along with them. I have seen many times that they can work and believe in making them. Just like in your personal life you probably have some ideas for what you want to be different this year in your business.</p>
<p>As you make resolutions and do your business planning for this year, apply these principles to ensure that your business is more solid, more prosperous and running smoother this time next year.<span id="more-92"></span><!--more--></p>
<p><strong>Know The Truth </strong><br />
Often times business owners make plans and set goals before they have sat down and taken a good look at the truth of what really happened in their business for the proceeding year. Do you know your cost of goods sold or how many marketing dollars it takes to acquire a new client? Can you say what percentage of your business is repeat business? Are you aware of what percentage of your revenue was generated by which products or services? These are just a few of the many questions to answer to better formulate your goals and plans for this year.</p>
<p><strong>Be Optimistic</strong><br />
If you are a positive person, an optimist, you might even be avoiding planning right now because you do not want to set any goals because of you is afraid you might not achieve them due to the current economic reality. Plan and set goals anyway.</p>
<p>Attitude matters a great deal in business. Everyday, make sure you and everyone you work with has a positive disposition. It will result in more productivity and a better business experience. Hold the intention to be positive in the running of your business. You will feel better and have more fun.</p>
<p><strong>Cultivate a Team of Super Stars</strong><br />
To truly have a business breakthrough, most businesses would benefit from focusing on this area. Are you happy with your webmaster, your accountant, your strategic alliance partners, your business coach or consultant? Can you say that they are doing a great job for you? If you are not thrilled with everyone that helps you meet your business objectives, then make a change. Finding good people who are experts at what they do, who do their work with a positive attitude and who genuinely care that you are successful, are the kinds of people you want on your success team. Do not settle for less because you are too busy to find someone better. It will be worth you’re the investment of your time and attention.</p>
<p><strong>Thinking and Planning</strong><br />
Taking time for thinking and planning is key to moving your business forward. Thinking and planning should be a daily success practice: something you do everyday to have a productive day today, while also moving you toward your longer-term goals. Find your optimal time for thinking and planning. Both the beginning and the end of the day work great. Choose one and stick with it.</p>
<p><strong>Review Regularly</strong><br />
When I ask a client what there goal is for an area of their business – sales, new clients, new products – and they have to find their goal sheet or file before they can answer my question, I know they are nowhere near their goal even before they respond. I have seen this hundreds of times. You want to review your mission/objectives/goals and plans at least daily – twice a day is better. The more your goals are in your head as well as on paper, the more momentum, focus and great ideas will flow to support you in getting where you want to go.</p>
<p><strong>Minimize The Grabbing The Shiny Objects</strong><br />
One thing that happens when you are a successful business owner is that everybody wants to partner with you, offer you a business opportunity, share their latest venture with you and get you somehow involved.</p>
<p>Even though sometimes you might say “yes,” learn to say “no.” Remain focused on what you have set out to do. These exciting opportunities can be considered if they are in alignment with your mission, vision and goals. You have to be diligent in determining if an opportunity is something that will help your move forward or if it is something that is clearly a distraction.</p>
<p><strong>Follow The Energy </strong><br />
Everything you do takes not only time, it also take physical energy, and mental brainpower and focus. The more things on your plate, the more mentally scattered you could feel. That’s why too many things on your plate can be a deterrent to your business success.</p>
<p>The other thing about energy is that you want to pay attention to what in your business draws you. What you go to first, what you do with enthusiasm and what feels like a struggle or hard work.</p>
<p>Energy is a great assessment tool. Use it to determine the truth about where you should put your energy in your business and where you should take your energy and attention off to maximize your effectiveness.</p>
<p><strong>Stay the Course</strong><br />
One of the great things about having your own business is that you can change something in your business in an instant. You can add or subtract a new product or service rather quickly.</p>
<p>This can sometimes be a big mistake. If you try something once and it is not a huge success, do not scrap it. Instead upgrade it from what you learned the first time and try it a couple more times to get a true read if it is right for your business. What have you done in the past that deserves another shot?</p>
<p><strong>The Old Adage Still Applies</strong><br />
There is a lot of talk about work less – make more, and ways to build a profitable business in only a few hours a week.<br />
I love the concepts and principles and they are worth exploring and applying to your business as appropriate.</p>
<p>The old adage that there is no substitute for hard work still applies. Hard work still works. You do have to show up most of the time to accomplish what you want in your business. Hopefully, you love your work so much that there are times it feels more like a privilege then work. This is the place you want to get to. I mean, really how long can you lay on the beach with an umbrella beverage before it feels boring? I give it a week –maybe 10 days.</p>
<p>Apply the principles outlined above and you will find that this time next year you are happier, wealthier and ready for your next resolution.</p>
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