Create a Thriving Business » business coaching

Special Offer for Blog Readers

Caterina Rando — Sat, 16 Jan 2010 16:00:17 +0000

On February 16th my next business breakthrough program starts. If you have been wanting to double or triple your revenue then I have a special offer for you. Email me or call me by Jan 18th, tell me you saw the special offer for blog readers and I will give you a $325.00 discount on the Business Breakthrough program so you can benefit as many entrepreneurs have already done.

Check out the program details at http://www.attractclientswithease.com/coaching.htm

Do You Have Support Where it Counts Most?

Caterina Rando — Mon, 13 Apr 2009 22:37:13 +0000

Every woman deserves full support for her business from her spouse or partner. Today on one of my Business Breakthrough calls, a member shared how her spouse was not supportive of her business. In 15 years of coaching and consulting with women in business I have head this way too may times. Also, I have seen too many times how difficult it is for a woman when her spouse or life partner is not supportive.

Even if you have a totally supportive spouse you will encounter this challenge with your clients, your staff, or people on your implementation team. Here are four big tips to create an environment of support from your spouse:

1. Share your mission statement and compelling vision with your spouse. Tell them why your business is important to you and why your success is good for the both of you. For more on compelling vision read this article: http://www.attractclientswithease.com/articles/seeingavision.htm

2. Tell your spouse you really need their support to be successful and make a request for it.

3. Tell them specifically what support looks like. For example: pick up the kids three days a week, make dinner certain nights, have it be okay that I have to work late sometimes.

4. Increase your acknowledgment of your spouse. This is another important topic I will write more on in the near future. For now check out this awesome article to learn this skill:
http://www.attractclientswithease.com/articles/acknowledgment.htm

You deserve support from your spouse/partner for your business. Take these actions to create it.

Are you Diversified?

Caterina Rando — Thu, 02 Apr 2009 00:40:01 +0000

Are you Diversified? I hope so.

I was speaking today with the head of a communications firm who has been growing her business every year for the past several years and now her revenue has plummeted. Here is why: all her clients were in the real estate development industry: that industry that has also plummeted. The question is clear- I ask it of you: Are you serving only one industry? Is that industry suffering? Is it time to diversify your client portfolio?

I do agree with the idea of going deep in a niche, or becoming a big expert in a small pond. However, perhaps it is time to rethink the basic premise of creating a niche and instead ask if it is time to start a second niche or a second specialty. For example, if your firm provides high- end catering perhaps it is time to build a box lunch business, if your firm specializes in professional organizing for people working from home, perhaps it is time to add professional organizing for small offices.

Here is one of my big secrets- I have 3 business cards- the business is the same, business coaching, consulting and speaking, however the niches are different. It may be time for you to get a second or third card. Is it more work? Yes. Does it cost more to market to two niches? Yes. Is it more profitable? Absolutely, and more importantly, it makes your business less vulnerable. Our world is changing ever faster, business is changing ever faster. One of the ways to ensure your business remains stable is to diversify. Let me know your thoughts.