Make it Super Easy for Your Clients to Work with You
Do business with your clients the way they prefer it. Not the way you prefer it. I just had a vendor insist I pay through PayPal. I have a PayPal account, but I prefer to write checks and have invoices in my hands. What this vendor, whose work I like, does not know is that one of her competitors has been knocking on my door. My lack of ease with payment makes me more open to her competitor.
Guess what. You do not know who has been knocking on your clients’ doors, who they are friending on Facebook or who they are running into at a networking or social event.
The more we do business with our clients the way they like to do business, the better they will like-or even love-us and the more loyal they will be to us and send us more referrals.
To find out what your clients prefer with communications, service, billing and delivery, all you have to do is ask.
Comments
I found this to be good, solid advice. It helps to be reminded to keep the client’s perspective in mind, and to imagine what their experience might be like dealing with me and my company. Thanks!
Patty
p.s. I just shared that message on Facebook. I hope it helps you generate some business!
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