Is It Revenue Producing or Not?
One of my VIP coaching clients I was talking to today told me she wants to begin to make a lot more money in her business. I said, “Great!” I love it when an entrepreneur becomes clear that the point of being in business is to both serve and build wealth, not just to serve.
Without adding new products or services, without adding more hours to your day, you can begin to earn more revenue right now by doing one simple thing:
Putting more attention on revenue-producing activities versus non revenue-producing activities.
Let’s first define revenue-producing activities. These include activities that bring in money like delivering a service, making a product for a client, talking with someone about hiring you or writing a proposal or project application. You’re not working on revenue-producing activities when you’re on Facebook, writing your articles or newsletters or doing other marketing activities. These support your sales and revenue.
This is an important distinction. A lot of people spend a ton of time marketing, and that’s great-it‘s far better than not spending any time marketing. However, marketing in and of itself does not always generate revenue. When you ask someone to hire you and that person says yes and signs up, now you have a revenue-producing activity.
Here’s the important point. Every day, start your day by putting attention on the revenue-producing activities. Who do you need to follow up with to bring in new business? What proposal do you need to get out to be considered for a project? Even when you answer your emails, start by skimming for the ones that are most likely to be revenue producing and then move on to the ones that are not.
Try this for two weeks and see how much more revenue you have generated over the last two weeks.
FYI, My Business Breakthrough Program starts Feb 16th. If you want to have a breakthrough year and grow your revenue and build a more stronger business this year click here to find out more http://www.attractclientswithease.com/coaching.htm
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