One of the often over looked marketing strategies, that can result in a flood of new business, is getting free publicity. The challenge to free publicity is that whether or not a story gets published or you get invited as a television or radio guest, it is out of your control, so you can often do a lot and take a lot of time to make something happen and nothing does.

There are, however, lots of things you can do that increase your chances of getting noticed. Follow the great ideas in this article to ensure that you get good results every time from your efforts. http://www.attractclientswithease.com/articles/getthewordout.htm

It’s not too late to check out the Business Breakthrough Summit, coming up May 19^th & 20^th in the San Francisco Bay Area. You can find details here: http://bizbreakthrough.com/

The first obvious question, is what is holding you back? Are you unsure of yourself and your product? Are you too busy to think beyond the present? If you answer yes, check out this great article at: http://www.attractclientswithease.com/articles/evolvingentrepreneur.htm

This is your opportunity to hear each these co-authors share their insights and expertise. This virtual event is a treasure trove of wisdom, innovative ideas and thought-provoking information. You will discover a wealth of strategies, best practices and proven guidelines you can use immediately to be the absolute best entrepreneur you can be.

Join us for this powerful, life-changing event and leave with tools and techniques for mastering business. Here is just a sample of the benefits you will find inside to transform yours:

• Communicate your personal brand and make it part of everything you do
• Avoid legal mistakes that can cost you not just money, but your business as well
• Dispel negative beliefs that can undermine your success
• Create information products and cash flow
• And much more

For more information, visit: http://eetelesummit.com/

I attribute my professional success as a business coach and professional speaker to the people that know me, like me and trust me — the people in my sphere of influence. These people are my friends, my clients, my vendors, members of groups I belong to, and anyone else I have ever met that I maintain contact with.  To learn more about how to create and maintain a large sphere of influence, read this helpful piece: http://www.attractclientswithease.com/articles/networkingknowhow.htm

Don’t Forget, Networking 2.0 – From Contacts to Contracts, presented by the Silicon Valley/ San Jose Business Journal takes place on Wednesday, March 21^st from 9am-12pm. For more information, and to register, visit: http://www.bizjournals.com/sanjose/event/67091

5 Simple Tips to Create a Superstar Headshot

Want more speaking gigs and wondering why you are not getting them? Maybe your headshot is standing in the way of your success. If you want a photo that will make you stand out from the crowd check out these 5 simple Tips to create a superstar headshot!

1. Get a Professional Headshot

Too many people have their photo taken in front of a white wall or outside in front of a tree. This looks amateur. You need to hire a professional photographer to take your picture inside a studio with flattering lighting to get a headshot that communicates star power.

2. Shoot from above

For one of your shots, try sitting down  low and have the photographer get up on a small ladder and shoot down at you. This might sound strange and feel even stranger while it’s happening, but it looking up makes you lift up your chin, causing your eyes to look large and wide. This makes for an especially flattering shot.

3. Don’t put your hands in the shot

There is nothing more cheesy than the tired old pose of one hand placed delicately under your chin. Keep your hands out of the shot, so the focus is on your face, for a headshot that lets your personality shine through.

4. Have your make up applied by a professional

If you don’t wear make-up and think you don’t need to wear it for your photograph, you are fooling yourself.  (even men need a little powder).  A professional make-up artist understands photographic lighting and will make you look more energetic, more attractive and more confident, guaranteed.

5. Don’t Sit Still

While the photographer is shooting, try moving slightly after each snap of the shutter. Tilt your head a little, lift and lower your chin, angle your shoulders slightly. Keep trying new positions. A good photographer should  direct you to do these things, but if not, you want to make sure you keep your body fluid for a fresh, natural and warm (not posed) shot.

Deborah Boland and JoJami Tyler are Image & Media Experts who specialize in helping women stepping into the spotlight to shine. Visit them at  www.fabulousafter40.com and find out how they can help you Tweak Your Chic and Communicate with Star Presence.

I am excited to be speaking for really unique virtual event. As you know, I’m quite active as a speaker and train entrepreneurs to use speaking to grow their businesses-But when I was asked to be in The Authentic Entrepreneur Speaker Series, I knew this would be a great match for my community.

It’s geared toward conscious entrepreneurs, coaches, holistic practitioners, and others who really feel called to change people’s lives. The organizers are dedicated to helping you change the world – by really being you, and by shining your true light. And they’re offering it for free.

During February 7-23, each of the three weeks of The Authentic Entrepreneur Speaker Series has a great theme:

• Week 1: How to show up totally authentically in your business, and do it yourway.
• Week 2: How to become a great speaker.
• Week 3: How to organically attract clients through speaking.

Click here to grab your spot!

Instead of waiting for ready do the opposite and be willing to create and learn as you go.
Maybe that sounds scary and I will not deny that it is, however learning and creating as you go is you being in forward motion. Waiting for ready is staying in the same place and being stagnant while you get everything completed.

Let’s be very clear a successful business is in a constant state of stretching and reinventing and adjusting. You as the entrepreneur are best served by also be in a constant state of stretching, reinventing, adjusting and learning.

Ask yourself right now: Where are you waiting for ready and what is that costing you? Next question: what are you going to do about it? Be willing to be uncomfortable while you are creating, learning and growing is your key to a truly extraordinary business. I promise you will amaze yourself.

I should know- some years 90% of my business has come from people I met at speeches. The thing is in the beginning I made a lot of rookie mistakes because while I knew how to give a good speech I did not necessarily know how to monetize that speech. That is why I created the Sought After Speaker Summit. Click here for all the details: http://soughtafterspeaker.com

You will find out how to to easily become a client magnet and come home with clients after a speech. I will also share my ten step system to become a sought after speaker and make your business thrive.

VIP blog readers get $100.00 off with coupon code SAS100VIP.

Imagine walking out of your house in the AM and coming home with 5, 10, even 20 new clients in the afternoon. What could be better.

Podcasts are quick, easy ways to publishing information and establish expertise. Your clients and potential clients can hear you and experience your personality. You seem to speak directly to them, can build and strengthen relationships and get your message out.

Some experts find it easier and faster to record an audio message than to sit and write. With a podcast, you record your message and save it as an .mp3 file. Then, you upload it to a server, such as your website, and announce its availability to your mailing list. You can create a routine where you produce a new podcast on the same day each week, so people are drawn to your website regularly.

You can record an unlimited podcast free at www.simplevoicebox.com, download it and post it on your site. SimpleVoice Center® is a complete voice messaging system with multiple voice-mail boxes, greetings and levels. Edit your audio content with free software you can download at http://audacity.sourceforge.net/download.

Start podcasting, the word out in your own voice and reach out to your existing and potential new clients easily and effortlessly.