Author Archive
Cultivate Your Million Dollar Mindset
I have set a goal to have a business that generates 1 million dollars in revenue in one year. I want to do this while working less than I do now. The year I plan to do it is 2010. I have not yet figured it all out and finalized my plan on how to [...]
I Love the word “Yes” and Often the Right Response is “No”
Yesterday a really good friend, who I love a lot, who has often been a mentor, made a request of me that would cost me a good amount of time in an already busy week. I really wanted to say “yes” to her. I felt my desire to oblige, yet physiologically, I also felt the [...]
Capture the Stories
When you work with your clients, you get to know their stories, you get to know the problems that brought them to you. Most important for your role as an advocate is that you are aware of the positive results they get from working with you. Write those down. Do not expect to remember them. [...]
Be Loud and Proud
Shout your advocacy position from the mountaintop. Let everyone know what you stand for. Erin Stafford is an image consultant, like so many others. However, Erin takes the position that every woman can look great without spending a fortune. Like Erin, pursue every opportunity to spread your opinion through articles, podcasts, blogs, vlogs, speeches and [...]
Maximize Your Trade Show Results
I have been hearing from a lot of clients lately about participating in tradeshows. They take a lot of time and money and may not always be the best use of your time and money. If you do use tradeshows to build your business, follow these tips to get the most out of each tradeshow [...]
Do You Have Support Where it Counts Most?
Every woman deserves full support for her business from her spouse or partner. Today on one of my Business Breakthrough calls, a member shared how her spouse was not supportive of her business. In 15 years of coaching and consulting with women in business I have head this way too may times. Also, I have [...]
Are you Diversified?
Are you Diversified? I hope so. I was speaking today with the head of a communications firm who has been growing her business every year for the past several years and now her revenue has plummeted. Here is why: all her clients were in the real estate development industry: that industry that has also plummeted. [...]
More on Websites and Blogs
There are some top Internet marketing experts who use blogs as their main web site, with static pages added for additional content. Here’s one example: http://www.jackhumphrey.com/fridaytrafficreport/ If you already have a regular website, look at adding a blog. However, if you are just starting to have a web presence, you can take a look at [...]
Website, Blog Site or Squeeze Page- What’s Best?
Squeeze page (a one long page site with no links except to sign up) are good for a specific product or event that you are marketing online. However, if you have an on the ground personal service business such as a professional organizer, a personal trainer, an image consultant etc., you do you still need [...]
Assemble Your Highly Effective Implementation Team
Like any highly motivated entrepreneur, I am always looking for the next business breakthrough: the latest strategy, a new innovative resource, or a marketing tactic that is unique and works. What I have come to realize is that one of the best things you can do for your business is simple, yet significant and can [...]
